Hoyoverse DLS
2024
Design Language System
Web
Mobile
Visual Design
About Project
Introducing the Hoyoverse Design Language System: crafted to redefine the visual identity of Hoyoverse beyond China's borders. Tailored specifically for global audiences, this innovative system serves as a beacon of distinction, distinguishing Hoyoverse from its counterpart, Mihoyo, by catering to the unique tastes and preferences of the Western world.
Through meticulous design principles and strategic branding elements, the Hoyoverse Design Language System encapsulates the essence of innovation, sophistication, and cultural relevance, setting a new standard for excellence in the international gaming landscape.
My Contributions
Visual Design, Project lead